Niche Market

CONTRACTOR DELIVERS THE HIGH-VOLUME FIRMS THAT ACCOUNT FOR 90% OF SPENDING

SIC 1711:
THE COMMERCE DEPARTMENT’s TOTAL
UNIVERSE OF PLUMBING, HEATING AND
AIR CONDITIONING CONTRACTOR FIRMS

kjhkjh Percent of Total
Number of
Establishments
168,663 100%
Value of
Business Done
$58 Billion 100%

FIRMS ACCOUNTING FOR 90% OF ALL BUSINESS DONE

jhg Percent of Total
Number of
Establishments
36,431 21.6%
Value of
Business Done
$53.1 Billion 91.4%

FIRMS REACHED BY CONTRACTOR MAGAZINE

kjhg Percent of Total
Number of
Establishments
39,400 24.4%
Value of
Business Done
$47.9 Billion 88.1%

Sources:
U.S. Department of Commerce, 8/95
Publisher’s Unit Count, 1998


ONLY CONTRACTOR MEETS PHCP CONTRACTORS' TOTAL INFORMATION NEEDS!

  • Contractors generally do not specialize in just one type of work
  • The average Contractor reader performs 5 different types of work
  • As the only news magazine covering all facets of the market, Contractor is the one publication that meets contractors’ total information needs
  • And all in the high-impact environment of a tabloid!

TYPES OF WORK CONDUCTED BY CONTRACTOR SUBSCRIBERS

  • Plumbing
  • Hydronic Heating
  • Air Conditioning and/or Ventilation
  • Warm Air Heating
  • Non-Ducted Electric Heating
  • Refrigeration
  • Sheet Metal Fabrication
  • Process Piping
  • Fire Sprinkler Piping
  • Private Water Systems

THE BEST MARKET COVERAGE

Only in CONTRACTOR your advertising reaches ...

  • 39,400 contractor firms in all disciplines of mechanical contracting: plumbing, heating, air conditioning and piping.
  • High-volume firms which account for nearly 90% of the total market spending.
  • Firms serving all market sectors: residential, commercial, institutional and industrial.
  • 50,000 contractor subscribers, the largest audience of buying influences in the market.
  • 44,900 management subscribers, more contractor management than any other publication in the market.

    WE’LL PROVE IT TO YOU!

    To maintain its circulation leadership, CONTRACTOR uses the most strict and comprehensive subscriber qualification program in the market. This program allows CONTRACTOR to document to you the value of its circulation for your advertising program.

    CONTRACTOR’s is the largest and most influential audience available to advertisers in the mechanical PHCP market.

    And we can prove it!