First cost farce

First cost farce

How many of us have bragged to a friend or coworker about the great deal we got on something? We are in an industry that is always getting more competitive Let’s admit that a lower price does not always mean lower quality

Throughout my career in sales, I have always heard my customers say, “It doesn’t have to be the cheapest…” This is usually followed by a number of varying statements referencing “value,” “quality,” or “service.” 

My experience though, is in the end the vast majority of these customers buy from the lowest priced supplier. I understand it, in fact I often do the exact same thing with my personal purchases. How many of u

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