An interesting, albeit disastrous plumbing and heating phenomenon that exists in our industry. It occurs like clockwork and the outcome is almost always the same. It begins with an invitation from a plumbing and heating supply house to conduct a customer service seminar for their contractor customers.
Future of plumbing, HVAC trade conferences
What is FOMO? FOMO is a relatively new term associated with today’s high-tech millennial generation, which includes those born after 1980. Their perceived social media addiction is partly driven by the fear that they’ll miss out of something more fun and interesting than what they’re presently doing. FOMO is a powerful force and it correlates to people’s tendency to strongly prefer avoiding losses to acquiring gains. Conference planners should focus their marketing message on what you’d lose by not attending a conference. A compelling message to a contractor results in more careful consideration and loss aversion based on FOMO.