DeWalt’s American Pride Event took place April 17 at the Carpenter Training Center in Elk Grove Village, Ill. The highlight of the event was guest speaker First Sergeant Matthew Eversmann (Ret.) hero of the film, Black Hawk Down, and the Battle of Mogadishu.
Eversmann spoke about the three values of serving in the military and how these values also transfer to civilian life. These three values, near and dear to Eversmann, are courage, serving others and duty.
Also, during the event, more than 50 apprentices had the opportunity to demo DeWalt power tools, learn about the company’s partnership with the Wounded Warriors Project, and how DeWalt is building in the U.S.A. with global materials for select products.
Robert Raff, president of DeWalt Professional Power Tools, and Jon Howland, director of marketing of DeWalt Professional Power Tools, spoke at the event about what DeWalt stands for and the importance of building tools in the U.S. It is clear to see that both innovation and productivity are mainstays of DeWalt.
When it was Eversmann’s turn to speak to the apprentices, he said that we have nothing to complain about here, in the U.S., when you think about people serving in the line of duty.
He continued with the three most important values he learned in the military: serving others, courage and duty.
“Courage is doing your job when you are really scared,” said Eversmann. “Duty is fulfilling your obligation. Doing what you say you are going to do. I’m going to do it no matter how hard it is. It’s important to be a part of a team and remember that everyone is the same. Even the best of the best: they are average folks committed to the mission. We should all aspire to do this.”
Eversmann went on to discuss the importance of standards in today’s society.
“Values are a big deal,” said Eversmann. “And you gotta have standards!”
Eversmann said that what drew him to DeWalt is his belief in the product – good quality tools.
“It comes back to values,” said Eversmann. “Project Eagle is a big deal to me – bringing jobs back here. And dedicating money to the Wounded Warrior project. DeWalt is putting the needs of others first with no doubt.”
Wrapping up his discussion, Eversmann said to remember that it’s a good day today.
“Think about this… We all have an obligation to take care of ourselves, family, etc.,” said Eversmann. “Think of your values and they will guide you.”
Some information about the Wounded Warrior Project (WWP): DeWalt is helping to support their vision of fostering the most successful, well-adjusted generation of wounded service members in U.S. history.
DeWalt launched this campaign with some of its key retailers supporting the Wounded Warrior Project.
“We feel as though the brand attributes and core values of both Wounded Warrior Project and DeWalt are complementary and consistent,” said Howland. “We remain grateful for the service that Wounded Warrior Project Alumni have given to the USA and we know that the contributions generated by this partnership and promotion support a very important cause.”
DeWalt has a lineup of product offerings that feature the WWP logo on packaging, point of purchase, or directly on the product, and a portion of the proceeds received from the sales of these special edition products will be donated to WWP.
DeWalt is also very proud of continuing its commitment to build America. DeWalt expanded its product offerings built in the U.S.A. using global materials to include more than 600 different cordless power tools, hand tools and accessories.
Given a choice between a product made in the U.S. and an identical one made abroad, 78% of Americans would rather buy the American product, according to a 2013 survey by the Consumer Reports National Research Center.
DeWalt began production of its American-built cordless power tools in its 75,000-sq.ft. Charlotte Manufacturing Operations facility in early October 2013, using global materials. The company’s investment in the revamped facility will help boost the local economy and create more than 250 new jobs.