‘Meaningful’ community involvement

Developing a relationship with the members of your community is a process beyond just providing coupons or amping up  advertising Running a booth at a trade show does not qualify as reaching out to a group Meaningful community involvement involves being sensitive to your community's needs and wants Do not be afraid to reach out to municipality leaders, community program developers, and other local public service providers Once you begin to put your programs in place, you will find yourself communicating with more and more potential clients Community involvement can be a rewarding experience on many levels

As a contractor, how do you know that you are respected in your community?  Is this demonstrated by the number of new clients that you are bringing in, or by the number of customers who choose to use your services again? 

While you may be steadily adding customers to your database and keeping your technicians busy each day, it may be difficult to know how and why your customers selected you to be their provider, or even whether they will continue to use your company's se

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