ATLANTA — Miura North America and Miura Manufacturing recently announced a merger to form a single organization and brand named Miura America Company. The merger, which was unveiled to start Miura’s 2015 fiscal year, will affect 150 employees of the worldwide designer and manufacturer of energy-efficient, eco-friendly industrial steam boilers.
Miura Co. Ltd was founded in Japan in 1927. A sales and services division, Miura North America, was formed in 1990, with the manufacturing plant, Miura Manufacturing, opening in 2009. Although the two companies worked together exclusively, they were created and functioned as independent organizations, a business model typical in Japan.
With an aggressive growth strategy to double market share by 2019, the two companies have merged to provide not only greater efficiencies in the business model, but to improve communications and corporate support for dealers and customers.
“What works well in Japan is not a sustainable model to meet the needs of the North American market,” said Doug MacMaster, vice president, US Operations, Miura America Company formerly Miura North America. “Our customers and dealers have responded positively to this merger as it enables us to provide stronger lines of communication and therefore service.”
“With the merger of the two groups, a greater incentive to support a common goal, albeit in manufacturing, sales, service or corporate support will be instilled,” said Mark Utzinger, COO of Miura America Company, formerly Miura Manufacturing. “Integration of our businesses, leading to increased investment in technology, research and development is essential for our growth strategy.”
The merger of the two groups is predicted to result in an increase in employee hiring, acquisitions of complimentary manufacturers and a streamlining of management structure and business efficiencies. The company does not expect any layoffs to result from this merger.