Online Exclusive: Contractors benefit from Google’s Hummingbird Update

Online Exclusive: Contractors benefit from Google’s Hummingbird Update

I like to start any Internet Marketing Campaign with a game plan. I create a list of problems I know a homeowner is facing: Is the contractor licensed and insured? Is the contractor the most reliable? Does he do GREAT work? Who is he? If he is a plumber? Does he do plumbing repairs? After a good planning session, you should be able to come up with 15 to 20 items based on your experience answering questions over the years. With this list in place, it’s time to create content around it.

Dean Iodice is one of the authors of the groundbreaking book, “Internet

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TAGS: Marketing
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