Online Exclusive: SEO marketing success all comes down to basics

Online Exclusive: SEO marketing success all comes down to basics

Follow these steps to experience great SEO marketing results: 1. Write great content, not just good, but great. 2. Get links to establish authority. 3. Use social media. 4. Use title tags and meta descriptions.

SEO is one of the most misunderstood forms of marketing. This is mostly due to the black hat tactics that so-called “experts” have been implementing. Black hat SEO is a method that attempts to game the system, and thus is highly looked down upon.

Instead of adjusting content for higher quality results, users of black hat SEO search for holes in the Google Algorithm, and hope to reach the top in short periods of time. 

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