Offering energy conservation value

Do you want to sell high-efficiency equipment like hot cakes at a pancake jamboree? If so, then you’re an energy conservationist and you need to stand out from the crowd during your sales pitch. There is a real value to what it is you are offering and the term Energy Conservation Value (ECV) fits it like a glove.

Robert Bean, www.healthyheating.com, recently wrote about the claim that equipment conserving energy is promoted by saying it saves energy: "Since we can't create energy nor can we destroy it (are you sitting down?) — we can't save it. That's right — despite the message by just about every non-scientist about how to 'save energy' — energy cannot be saved."

If Robert was wr

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