Comfortech preview: Surprisingly simple way to get more word-of-mouth referrals iStock/Thinkstock

Comfortech preview: Surprisingly simple way to get more word-of-mouth referrals

If you want your happy customers to refer you to other people, you have to stop doing the same old thing You should strive to create a customer who is astounded by the service they receive Referral customers are the best, most profitable kinds of customers

It’s a well-known principle in business that a word-of-mouth referral is one of the most valuable customers you can get.

The reason is you buy most of your customers: you spend money and time to advertise to your market, trying to lock your brand in their minds and trying to convince them to call you when they need your service.

But when a customer comes to you through a referral, it cost you nothing because you didn’t have to spend the money and time to convin

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