When a customer needs work completed on their home or business, they’ll look for a contractor and decide who to hire. Will they hire you?
Here’s a wake-up call for most contractors: your brand tells your customer whether or not they should hire you.
A brand is made up of a number of factors, but let’s start with the most obvious — your company name, colors, logo and slogan. These simple building blocks of a brand can actually help or hurt your custo