Comfortech preview: Your brand tells your customers whether they should hire you

Comfortech preview: Your brand tells your customers whether they should hire you

When customers want to hire a contractor, they’re looking for a certain combination of qualities Once you have that small list of qualities (probably two or three at most), then it’s time to look at your brand itself You can help to guide the decision of these prospective customers, and ensure that you are hired by more of the right customers

When a customer needs work completed on their home or business, they’ll look for a contractor and decide who to hire. Will they hire you?

Here’s a wake-up call for most contractors: your brand tells your customer whether or not they should hire you.

A brand is made up of a number of factors, but let’s start with the most obvious — your company name, colors, logo and slogan. These simple building blocks of a brand can actually help or hurt your custo

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