Online reputation has big impact on service businesses iStock/Thinkstock

Online reputation has big impact on service businesses

Welcoming or even requesting customer input on user-generated review sites can be a good way to boost credibility Some industry experts believe negative reviews seem to carry a lot more clout than positive ones It is good policy to be responsible to customer complaints and actively try to resolve the issue

The process of acquiring new customers for a small or medium sized service business is a lot different than it was just a decade or so ago. Back then, you likely could pick up ample potential business opportunities with good word-of-mouth references or when someone sees your signage on the block, on the road or through direct mailers. But not so much anymore.