YouTube as a strategic marketing platform for plumbing contractors

The majority of uploads are relatively brief and includes an introduction to the company via a montage of photos or live action video. Some also include a direct link to the company website. Many video genres are popular, including how-to's, troubleshooting, training videos, glowing testimonials from very happy customers, long-form talking head infomercials explaining a full range of services, and animated helpful tips directed to DIY homeowners. 

Since 2005, when it launched, YouTube, www.youtube.com, has evolved from being primarily a place for uploading personal videos to an incredibly popular mainstream social media platform that an increasing number of HVAC and plumbing contractors use (free) to post promotional videos.

In early 2008, we did a search at YouTube for the term "plumbing contractor" and it pulled up 1,860 videos. We also did a search for &

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