For aggressive plumbing contractors, 2013 will be one of the greatest years ever. The reason is most plumbing contractors are running scared, pulling back, trying to save their way to prosperity. It won’t work. It never does. Their...
One of the single greatest customer retention tools is a consumer newsletter. It will keep your name in front of people who have already spent money with you. It will stimulate additional sales. Here’s how you can create one.
Getting your company mentioned in the local paper or on local news websites is one of the best ways to promote your business. Before you can submit a newsworthy item, you need to know how to write a press release.
Last month, I reviewed 10 marketing myths that plumbers often fall victim to. Since you know what these myths are now, hopefully you will stay clear of them. My column this month reviews 10 more false beliefs that can cost your business.