Want to Double Your Client Base Quickly?

Here's how it works: Trade customer lists. Sounds easy, doesn't it? In theory, it is, in practice, it ain't. Approach a fellow owner in a different trade with the idea of swapping customer lists. Have the company referring you send an e-mail, or snail mail — whichever you choose, and which you've composed — introducing your business as a “Preferred Referral.” The difference between my company and others — the only difference that separated “us” from “them” — was I took ACTION.  

Do you own a smaller plumbing, HVAC, electrical, whatever company and would like to grow ... maybe quickly? Do you find your clients trust you so much that they ask you about referring other trades? Well, why not give those referrals in a way that you might possibly double your own client base?

When I worked construction I made a lot of friends with other trades' folks. We trusted each other’s skills and ethics, so we began to recommend one another. One day I thought of a wa

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