Always amuses me whenever Lois and I go to a large social event and folks discover that I'm a mechanical contractor. People seek advice for their problems and, if nothing else, it's a pleasant way to get to know new people and sometimes gain new...
Most of us like to keep doing things the same way. We use the same tools, the same materials and the same strategies year after year after year until we are made to change, either by competitive pressures or some other type of economic crisis.
Bob Dylan wrote “The Times They Are A-Changin’” back in 1964, and boy did they ever?! Of course, ol’ Bob was referring to the political winds, but he was onto something.
The online referral sites want your customers. The big box retailers want your customers. Don’t let them have them. Build a relationship fence around your customers, one picket at a time.