Always keep the customer’s agenda in mind iStock/Thinkstock

Always keep the customer’s agenda in mind

In the beginning stages, I made it crystal clear that the timing of this exchange may not be favorable Being a person who values time, I know there’s not much to waste Being pressured and manipulated will only cause your target customer to do the opposite of what they might have initially wanted

Recently I began the song and dance with a salesman and his manager about joining their membership for marketing services. In the beginning stages, I made it crystal clear that the timing of this exchange may not be favorable, but that I was still interested in engaging in their proposal. Timing is imperative to sales success in any situation, especially when it involves expectation. In this instance, there was a definite expectation of a sale, so the power was in the timing.

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