Online Exclusive: Plumbing contractors, do you have an aggressive online marketing strategy?

Online Exclusive: Plumbing contractors, do you have an aggressive online marketing strategy?

Consider the following consumer behavior: According to BIA Kelsey, 97% of Internet users take advantage of online media to find local services. 86% of those people who searched online followed up with a phone call. Search engines are the leading source for finding information on local businesses online, according to Pew Internet, second only to word of mouth overall, according to American Express.

The New Year is just around the corner, and now is the time to start planning for 2014. What are you going to do differently in the New Year to take your business to the next level? With the marketing landscape for your contracting or home services business constantly changing, it’s essential that you update your marketing plan accordingly.

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