Is PR & local news really beneficial to contractors? iStock/Thinkstock

Is PR & local news really beneficial to contractors?

So how can public relations and local news segments benefit contractors? Recent research shows that if a company is consistently featured on television or in newspaper articles then, in the mind of a consumer, they are in fact more trustworthy Consumers are no longer satisfied with anonymous, transaction-based services

One of the most consistent challenges contractors face is marketing. Where to put the budget, how to track the budget and who should be in charge of spending the budget? Sound familiar? Gone are the days when a successful marketing budget consisted of a phone number, yellow page ad and a vinyl sign on the side of a pickup truck.

These days a key part of success is finding the perfect balance of local presence and brand recognition. Consumers want to do business with someone they tru

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