One of the most consistent challenges contractors face is marketing. Where to put the budget, how to track the budget and who should be in charge of spending the budget? Sound familiar? Gone are the days when a successful marketing budget consisted of a phone number, yellow page ad and a vinyl sign on the side of a pickup truck.
Is PR & local news really beneficial to contractors?
So how can public relations and local news segments benefit contractors? Recent research shows that if a company is consistently featured on television or in newspaper articles then, in the mind of a consumer, they are in fact more trustworthy Consumers are no longer satisfied with anonymous, transaction-based services