Your marketing strategy for 2015 — Part 2

Your marketing strategy for 2015 — Part 2

It’s important to implement a strategic Pay-Per-Click marketing strategy The right way taps into the power of the Quality Score Spend a little more time breaking your campaign into Ad Groups Make sure that you have set up the necessary social media profiles Remain in contact with your customers via email Use email as a tool to get your customers to engage with you on social media

Part 1 of my post focused on website optimization for mobile, SEO and conversion, content marketing, reputation management and Google maps optimization. Now we are going to tackle implementing a strategic Pay-Per-Click marketing campaign on Google AdWords and Bing Search Network.

Assuming you have a strong website with great content that is ranking and converting well, it’s important to implement a strategic Pay-Per-Click marketing strategy.  Running a pay-per-click marketi

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