11 advertising mistakes plumbers should avoid

The first step in the design of any ad is the identification of the objective Most contractor advertising appeals to men, even though women select plumbing contractors You can no longer take out a big Yellow Pages ad, wait for the phone to ring, and consider that a marketing plan Often the messaging from one plumber looks and sounds just like the marketing messaging from any other plumber Good graphic design can spell the difference between an ad that works and one that fails Advertising and marketing requires repetition    

Marketing is a challenge for most plumbing contractors.  They don’t know where to market or what to say.  Here are the most frequent advertising mistakes plumbers make.

Mistake No. 1 — No objective: The first step in the design of any ad is the identification of the objective. What do you want the ad to accomplish? It’s hard to aim if you don’t have a target.  What do you consider to be a successful result? Is it gross revenue at

Register to view the full article

Registration on Contractor allows you exclusive access to high value content centered around proprietary research, expert analysis, and in-depth technical procedures.

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish