Marketing is a challenge for most plumbing contractors. They don’t know where to market or what to say. Here are the most frequent advertising mistakes plumbers make.
Mistake No. 1 — No objective: The first step in the design of any ad is the identification of the objective. What do you want the ad to accomplish? It’s hard to aim if you don’t have a target. What do you consider to be a successful result? Is it gross revenue at