Tankless water heaters are gaining greater acceptance with the public. They could and should be an excellent source of revenue and profit for you. Here are seven approaches you can take to sell them to customers.
1. Sell energy savings, not ROI: While 14% of home energy is consumed heating water and tankless water heaters are more efficient than storage water heaters, it is difficult to sell an ROI story because the payback period is so long. So don’t, instead