Advertising a thousand ways Cienpies Design/iStock/Thinkstock

Advertising a thousand ways

Life may have been simpler in the past, but it also held fewer opportunities Treat your trucks like billboards The best way to stay in contact with existing customers is e-mail Through your personal FaceBook account, it’s still possible to drive business Regardless of the name du jour, every contractor should complete the Google business microsite profile section Create a YouTube channel and populate it with how to videos for homeowners Anything on YouTube can also appear in a blog

Advertising was so simple a couple of decades ago. Success was formulaic. All it took was money and a halfway compelling message. While advertising is more complex today, money is not as advantageous.

The way back machine

If we turn back time like the Internet archive “Way Back Machine,” the Yellow Pages would be the principle driver of demand service calls. He who had the biggest ad with the best placement won. Companies were even bought to acquir

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