Marketing suggestions to stand out

Here are just a few of Matt Michel's suggestions: Get hundreds of video reviews Use Shutterfly to create a credibility book Rent a movie theater for a customer appreciation party Buy ice cream bars in the summer

Sometimes it’s the simple things that cause you to stand out as a company for consumers to buy from and as a company for plumbers to work for. Here’s a half dozen.

1. Get hundreds of video reviews: Tom Casey overwhelms his prospects with hundreds of testimonials available on his company’s YouTube channel. “You’ll probably find someone you know,” the salespeople will proclaim.

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