One text message at a time Mr. Rooter Plumbing is sending coupons and promotions to its customers while moving itself into the plumbing history books.
With Generation Y being technology savvy, the plumbing company saw the opportunity to deliver coupons the way this generation likes it - via text message.
“This is a new technological age, and we want to reach out to customers in a way that is most convenient for them,” said Fawn Barlow, marketing manager for Mr. Rooter Corporation. “The launch of mobile marketing is exciting because customers can take advantage of instant savings right from their phone.”
With the economy as challenging as it is, this marketing initiative could not have come at a better time. Mr. Rooter plumbers have sent hundreds of $20 coupon text messages to customers since the June launch.
And there’s yet another benefit for customers. They can save Mr. Rooter Plumbing’s number in their cell phones after receiving the promotional text.
“Being in cell phones also helps our customers the next time they have a plumbing emergency,” said Mary Kennedy Thompson, president of Mr. Rooter Corporation. “Now, they won’t have to spend the time looking through the Yellow Pages or surfing the Internet for a plumber.”
Mr. Rooter Plumbing is leading the way in mobile marketing when it comes to the plumbing industry. A customer-centered company, this fits in ideally with their tag line: There’s a Reason They Call us Mr.™.
“American Idol may have made mobile marketing popular, but Mr. Rooter Plumbing is making it beneficial and useful for consumers,” Barlow said. “This is another way our plumbers can go above and beyond to help make the day for our customers and save them some money in the process.”
The recent rollout of mobile marketing completes Mr. Rooter Plumbing’s makeover, which includes red-sunburst vans that showcase the company’s winking icon as well as an updated website.
Internet surfers can use the Mr. Rooter online drip calculator to determine the amount of water wasted from a leaky faucet. Located at http://www.mrrooter.com/AskTheExpert/Drip%20Calculator.aspx, it’s an easy-to-use water conservation resource.
The site also features a toilet diagram that shows where water goes when a toilet is flushed at http://www.mrrooter.com/Services/Residential/Toilets.aspx.
“We want to make it fun for people to learn about their home’s plumbing,” Thompson said. “These online tools can educate people on water conservation in an enjoyable way.”