MINNEAPOLIS — The Minnesota Twins baseball club and Pentair, the Minneapolis-based worldwide water solutions provider, are partnering to spotlight the global issue of water by setting a new standard for water use in sports facilities. Pentair will donate and install a custom-designed rainwater recycling system that will capture, conserve and reuse rain water at Target Field, the new home of the Minnesota Twins in April 2010. The rainwater recycling system is estimated to reduce the need for municipal water at Target Field by more than 50%, helping the ballpark to qualify for LEED certification and saving more than 2 million gallons of water annually.
Under a multi-year sponsorship agreement, Pentair will be “The Official Sustainable Water Provider” for the Minnesota Twins organization and Target Field. Pentair technology will purify rainwater to a level equal to or better than municipal tap water standards. The system is designed to allow the Minnesota Twins to recycle and conserve water used to wash down the lower decks of the stadium and irrigate the ball field. Additionally, Pentair’s Everpure tap water filtration systems will be installed in each Target Field suite, as well as in administrative offices and training rooms, to enhance water quality and reduce the use of plastic bottled drinking water.
“Water is a leading global environmental issue but has received only limited attention in sports,” said Twins President Dave St. Peter. “Today, the Minnesota Twins are proud to introduce a new environmental standard in sports that moves beyond waste and clean energy solutions to address water scarcity and quality, some of the most pressing environmental concerns of our time.
“While clean water is a global issue, it really hits home for Twins fans in the City of Lakes, the Land of 10,000 Lakes and the Great Lakes Region,” continued St. Peter. “With Pentair’s cutting-edge technology and GreenMark’s enlightened approach to sponsorship, we are excited to launch an entirely new category of sports sponsorship that is a win-win for the environment and sports franchises.”
The Minnesota Twins and Pentair will raise awareness among fans of Major League Baseball and the general public about the issues of water scarcity and quality. A variety of water-related educational opportunities will be used at the new ballpark to elevate the public’s understanding of water stewardship.
“We are pleased to partner with the Minnesota Twins and offer our hometown team a sustainable water solution that is a first in the nation, at any sports venue,” said Randall J. Hogan, Pentair chairman and chief executive officer. “We hope to create awareness of water quality and scarcity issues, and educate the public about conservation and available technologies.”
The first-of-its-kind sponsorship was developed by GreenMark, a Minneapolis-based environmental sports marketing and green sponsorship agency. GreenMark has created new categories of sponsorship that harness the power of the marketplace to drive environmental stewardship in the sports experience.
Target Field, one of America's most urban ballparks, will be located in the historic Warehouse district of downtown Minneapolis. Site clearing began May 15, 2007, with actual construction commencing in August 2007. Designed by Populous (formerly HOK Sport) with Mortenson Construction serving as construction manager, the 40,000-seat ballpark is slated for completion prior to Opening Day 2010 and the cost of construction is $425 million. The Twins and Target Corp. announced a 25-year naming agreement for Target Field and Target Plaza on Sept. 15, 2008. The Twins Ballpark Webcams provide fans the opportunity to view progress on the construction of the new downtown Minneapolis ballpark through completion in the spring of 2010. Additional information on Target Field and the Webcam is available here.