PHCC Connect 2015: Customers do business with people not products

PHCC Connect 2015: Customers do business with people not products

Every company has a story, Coscia said, and your employees, especially the ones who interact with customers, need to be able to tell that story in order to create the halo effect that you want. “In the absence of information, people make up their own,” he cautioned. Contractors need to make their greeting standard operating procedure and enforce it, Coscia said.  

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