CHICAGO — Even people who haven’t done much research have some idea of the benefits and the drawbacks to becoming a plumbing franchise. On the one side there are all the benefits of being part of a national brand: the name recognition, the marketing assistance, and getting to share best practices with a wider business network. On the other side are (obviously) the franchise fees, and the loss of some degree of independence.
So how do the pros stack up against the cons? Wha