The Unique Role of an Industry Trade Association

“We’re advocates, not plumbers. We work to harmonize product requirements. We represent the voice of plumbing manufacturers on regulatory and legislative issues." PMI staff has done a fair amount of work during our weekly staff meetings to improve our abilities to run efficient conference calls and meetings and to communicate in a succinct and engaged way. We need to be able to quickly articulate what we are all about generally and specifically when interacting with policy makers who sometimes misunderstand what motivates us.

A common question in the course of polite conversation is, “So? What do you do for a living?”

The work of an industry trade association is not easy to describe, especially in light of the ever-shrinking attention spans in this world of information overload.

“We’re advocates, not plumbers. We work to harmonize product requirements. We represent the voice of plumbing manufacturers on regulatory and legislative issues. We are in the business of in

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