Contractors need to focus on advertising and branding

Everything, today, revolves around name recognition, or branding as it is called.  Having the right exposure to the right audience is the goal.  As far as branding is concerned, beyond a catchy name or logo, it is good to have a hook.  

Wow! The year is almost half gone! Time flies. We’ve been talking about tightening up your business by doing things a little differently than you’ve done them before. From some of my mail, I think some of you have been able to capitalize on the suggestions in a good way.

An area that always needs attention is advertising, and the new catch phrase, “branding.”  As we move forward in the 21st Century, it is quite evident that this business climate

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