Focus on advertising and branding — Part 2

Unless a company has a large bankroll business operations must be done by the person who also performs work in the field The most common way that a new company comes into being is this; a guy has reached the journeyman or master stage of his trade and starts doing small work “on the side” The prevailing statistic is that most (90%) new companies fail within the first three years of existence Start with the obvious; your presentation You don’t need to go big, but you must go for it with whatever means you can

Several readers have written and commented on last month’s column. While each letter offered a slightly different viewpoint, the main subjects were, for smaller shops and especially one and two-man shops:

  1. The costs involved in advertising on the Internet.
  2. The time needed to properly keep track of a web presence.

Fair enough. A one or two man shop usually does not have a lot of time for anything beyon

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TAGS: Management
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