Selling up: engage with clients about advantages of new products

Selling up: engage with clients about advantages of new products

A knowledgeable craftsman has the advantage of not only being in front of the customer who does the buying, but also has that person’s attention, interest and respect. With the current societal emphasis on conservation of resources and “green” technology, as well as convenience, it shouldn’t be all that hard to engage your clients on all the advantages of the new products.  If you are being called on to repair an older kitchen faucet, as an example, showing the customer a new touchless faucet and its advantages is a no-brainer. 

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