The right way to use pay-per-click for plumbing, HVAC contractors

The right way to use pay-per-click for plumbing, HVAC contractors

If done correctly pay-per-click marketing can provide an excellent return on investment A geo-modifier where the city must be included as part of the keyword  is not required for pay-per-click in order for your company to pop up in a particular area Come up with a budget for each month and how much you believe a click is worth Google AdWords and Bing Ads are the two most popular mediums for reaching a large audience Pick out your keywords, which should include some general plumbing or HVAC phrases, along with emergency and commercial services You will want to block negative keywords as well

Register to view the full article

Registration on Contractor allows you exclusive access to high value content centered around proprietary research, expert analysis, and in-depth technical procedures.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish