The right way to use pay-per-click for plumbing, HVAC contractors

The right way to use pay-per-click for plumbing, HVAC contractors

If done correctly pay-per-click marketing can provide an excellent return on investment A geo-modifier where the city must be included as part of the keyword  is not required for pay-per-click in order for your company to pop up in a particular area Come up with a budget for each month and how much you believe a click is worth Google AdWords and Bing Ads are the two most popular mediums for reaching a large audience Pick out your keywords, which should include some general plumbing or HVAC phrases, along with emergency and commercial services You will want to block negative keywords as well