Why mobile website optimization is critical for plumbing & HVAC businesses

Why mobile website optimization is critical for plumbing & HVAC businesses

When someone has a plumbing or HVAC issue their first reaction will be to reach for the phone On April 21 of this year Google constructed a new algorithm that had people rushing around like madmen to get their sites optimized for mobile use If viewers have to pinch their screens to look at your services 80% of them will go somewhere else If viewers have to scroll endlessly for a number they will have to write down instead of just being able to hit a click-to-call button 80% of them will go somewhere else Search for something online and you will notice that the highest-ranking companies have a mobile-friendly stamp of approval

Take a look around a crowded restaurant sometime or pretty much anywhere else for that matter, because it’s everywhere — people literally engrossed in their mobile phones … seemingly oblivious to the outside world.

I used to look at older couples in diners reading books instead of conversing with one another, and I felt a bit sorry for them. But now smartphones have completely taken over and are locked in the hands of more than 4.8 billion people, lowering the nee

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