KNAACK celebrates 50th anniversary, launches end-user, distributor promotions

KNAACK celebrates 50th anniversary, launches end-user, distributor promotions

CRYSTAL LAKE, ILL. — Yesterday, Knaack officially kick-off its 50th anniversary here with a press tour, which will be followed by an employee celebration May 8. The company will continue to celebrate its 50th anniversary with a year-long roster of events, involving end-users, distributors and employees.

Founded in 1960 to supply jobsite boxes to a construction supply house, Knaack began in a 2,000-sq.ft. facility in Crystal Lake, Ill. It has since expanded its headquarters location to more than 400,000-sq.ft. with 285 employees.

“We would like to thank all the folks who made the first 50 years of Knaack possible,” said President Chad Severson. “Our gratitude begins with the folks who use our products for a living, to trusted channel partners, and to both current and prior employees of Knaack. Finally, we’d like to recognize our suppliers, for without their help along the way, we wouldn’t be observing this wonderful milestone.”

Knaack is expressing its thanks to those behind its 50 years of success in several ways. For end-users, the celebration kicks off with the company’s “Nifty Fifty Jobsite Storage Giveaway,” which is an ongoing, online sweepstakes and product giveaway, as well as the unveiling of a special edition anniversary jobsite chest, the Limited Edition KNAACK Model 50 Jobsite Storage Chest. The promotion will begin in June and end Dec. 31, 2010.

The Nifty Fifty Jobsite Storage Giveaway is a sweepstakes for qualified end-users. Every 50 days, starting in June, Knaack will randomly select a winner who will receive a KNAACK Limited Edition Anniversary Model 50 Jobsite Storage Chest, complete with the anniversary logo.

The Limited Edition KNAACK Model 50 Jobsite Storage Chest delivers many new features, along with security and quality, including the New WATCHMAN 5 locking system, which is virtually weather and tamper-resistant; a new convenient size with lower height for easy access; a new cover-assist handle and cable support for simplified lid closure; a new powder-coat finish for maximum durability and corrosion resistance; and 6-in. industrial-strength casters for improved mobility.

Knaack will also run an anniversary marketing campaign and a pre-order product discount for distributors, and for employees and their families, Knaack will host an open house at its headquarters. Additional celebratory activities are planned throughout the year. Plus, Knaack will donate five Limited Edition KNAACK Model 50 Jobsite Storage Chests to the Crystal Lake Park District for use on municipal ball fields.

“As a company, our focus has always been on providing our customers with high-quality products that are secure, durable and convenient to use,” Severson said. “We’ve been successfully doing this for the last 50 years and we’ll remain consistent with these values as we move forward into the future.”

Knaack LLC, a division of EMERSON Professional Tools, also manufactures and markets a complete line of WEATHER GUARD truck and van equipment, including drawer units, shelving and cabinets, and racks for full size and compact pickups, vans and utility vehicles, as well as KNAACK jobsite storage equipment, including storage chests, work stations, rolling work benches and hand tool boxes.