LIVONIA, MICH. — ROUSH Enterprises recently announced that Joe Thompson and Todd Mouw will lead the company’s newest venture, ROUSH CleanTech, a product-based alternative fuel-powered engine company destined to change the way fleets do business.
As president of ROUSH CleanTech, Thompson celebrates his second start-up company with ROUSH and expects this one to be the most significant in terms of his opportunity to change for our country.
“This is an opportunity to change our world. And, it’s absolutely the right time,” said Thompson of this endeavor. “The sense of urgency that is around this initiative, given global demand for oil and our need to develop and deploy a quality system, plays right into my skill set. I’ve worked with Jack (Roush) for 14 years. What he has given us in terms of his focus, his vision, his toughness, and his ‘take no prisoners’ approach is our number one asset.”
Raised in southern and central Ohio and educated at Ohio University, Thompson started his automotive career at Campbell & Company, a Dearborn-based automotive marketing firm. While there he worked in a marketing capacity for Ford Racing and Ford Special Vehicle Team.
His product and racing experience led him to ROUSH Performance Products, a new venture in 1996. As a key member of that team, he worked to shape and deploy the ROUSH brand, led the launch of five generations of ROUSH Mustangs, and sold more than 30,000 vehicles. In 2004, he was named executive vice president, the youngest in ROUSH history, and general manager of RPP.
“The culture and resources available to us at ROUSH are second to none,” said Thompson. “With world-class engineers, a targeted gap in the market in need of our talents, a proud brand and a legendary leader, we will change America’s perception of alternative transportation fuel.”
Joining Thompson is Todd Mouw, a veteran automotive sales and marketing executive.
“Todd brings a 15-year background in the automotive and high tech industries to ROUSH CleanTech,” said Roush. “He manages the national sales staff and currently leads the charge in helping Fortune 500 fleets find ways to reduce their carbon footprint and operating costs through utilizing alternative fuel technologies. He has considerable sales, marketing, and consumer communications experience with Ford, GM, and Chrysler dealer programs.”
In the past year, Mouw has been working with fleets to incorporate liquid-propane injection vehicles into their fleet programs and seen great interest in the lineup of ROUSH CleanTech propane autogas-fueled Ford trucks and vans. He assumes a similar position at ROUSH CleanTech with the title of vice president of sales and marketing.
Mouw received his bachelor’s degree from the University of Michigan, Ann Arbor, a mere 25 miles from ROUSH headquarters in Livonia. “The blood of the auto industry runs through my veins,” Mouw jokes. “My dad owned a sales engineering company working with automotive original equipment manufacturers and Tier 1 automotive suppliers. The first car I remember him owning was a Mustang 5.0 with a V-8 engine, and he was generous enough to let me wash and wax it all the time. His passion for the industry definitely shaped my interests and career path.”
In 2002, he directed his creative and business development energy into co-owning Innovative Customer Management Solutions (iCMS) until he found his home at ROUSH in January 2009.
“Having been a car guy all my life, it was always a dream to work for Jack Roush,” said Mouw.
Based in Livonia, Mich., ROUSH CleanTech offers dedicated liquid-propane injection fuel systems for a variety of light- and medium- duty Ford vehicles, including the F-150, F-250, and F-350 truck series, and the E-150, E-250, E-350, and E-450 cutaway van series. Currently offered through authorized Ford dealerships around the country, the ROUSH CleanTech propane system delivers the same factory Ford performance characteristics, warranty coverage, and serviceability. Customers can reduce operating costs significantly while reducing vehicle emissions.
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