I spy: benefits of researching your customers online iStock/Thinkstock

I spy: benefits of researching your customers online

Have you noticed that whenever you go online to search for something, pop-up ads chase you with images and pricing for the same type of items you were searching for I’m often astounded by the depth, breath and wealth of information you can discover about potential customers Google maps Satellite View and especially the Street View can be a useful tool  

Wouldn’t it be great if you could read your customers’ minds? Know in advance what it is they really need, want and desire before you step foot in their home to answer a sales call?

Have you noticed that whenever you go online to search for something, pop-up ads chase you with images and pricing for the same type of items you were searching for the last time you were online? You are being tracked my friend — and researched for your wants, needs and desires. Your

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