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EGIA 'Cracking the Code' Show: 'Selling with Storytelling'

June 29, 2018
People remember stories. Find a real-life story about your service that proves the point you're trying to make during a sale.

Stories are inherently compelling. But the way the brain processes them not only makes them engaging and memorable as a form of entertainment, but also a powerful tool when it comes to sales and marketing.

In this week's Cracking the Code, Weldon Long explains how to incorporate stories to improve sales. Plus he answers questions on selling without seeming pushy, using trial closing statements, and more!

Watch it now at EGIA.org/CBS-Show, before it enters the EGIA members-only archive on 7/6.

About the Author

Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.

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