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EGIA’s Cracking the Code Weekly Show: Using Guarantees to Sell More Systems
Talking up your own company only goes so far in the eyes of the customer. But testimonials from impartial satisfied customers? Those can speak volumes.
This week, Weldon Long explains how using testimonials, along with guarantees that your company will stand behind, can minimize the perception of risk to the homeowner and make them more comfortable waiving the "three bids" mindset.
Plus, Weldon discusses the great work being done by the EGIA Foundation, an industry-focused 501(c)(3) nonprofit that's currently awarding scholarships to students pursuing a postsecondary education in HVAC. Applications are now being accepted!
All that and more, in this week's episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on 2/8.
Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.