It's a new year, the time I receive them inane letters from folks not in my life anymore telling me how wonderful their dogs and kats are; how many vacations they've taken; how terrific retirement is; and how their children and grandchildren have managed to remain out of prison or rehab.
Some Marketing Advice for the New Year
There are truly innovative, even ingenious, ways to express them old ideas, and re-formulate them so they appear new and refreshing. Women don't want you to tell them how wonderful your company is. Women want pictures of women in advertising to look like them. Do not show women pictures of things — HVAC units, trucks, toilets, electrical panels, etc.