DELAVAN, WISC. — Hydromatic, a manufacturer of sump, sewage and effluent pumps for municipal, commercial and residential markets, has launched the “You Bleed Green” campaign at: www.youbleedgreen.com.
The new program offers resources and rewards for participating dealers and contractors. Part of the You Bleed Green Campaign is the online game and sweepstakes called “Will it Grind?” The sweepstakes showcases Hydromatic’s new line of German-engineered commercial grade grinder and solids handling pumps from 2 HP through 7-1/2 HP.
“The number one issue facing professional plumbing contractors today is lost time and money due to pump failure caused by the ever-increasing amounts of disposable consumer products entering the waste stream,” said Mike Betker, vertical marketing manager. The Will it Grind? game allows visitors to put these new pumps to the test with everything from diapers to panty hose, towels to jeans, effectively demonstrating the pumps’ advanced new cutting system featuring Intelligent Trash Rejection.”
To play Will It Grind? participants are asked to choose from a wide selection of items and enter a guess as to whether or not they think the new Hydromatic pump can grind the selected item. After making their selection, a video of that item being sent through the pump proves whether or not their guess was correct. Starting on March 1, Hydromatic dealers and contractors can go to: www.youbleedgreen.com to play the Will it Grind? game and register for a chance to win one of four $1,000 monthly cash prizes or the grand prize trip for two to Munich, Germany, for the 2011 Oktoberfest celebration.
Pro Dealer Program
The Pro Dealer Program is also launching as part of the You Bleed Green campaign. The new Hydromatic Pro Dealer Program provides contractors with tools to help them succeed. One element in the new program is the Protector Plus Extended Warranty Program, which provides Pro Dealers with free extended warranties product installations on qualifying products.
The program also offers approved contractors access to marketing materials, such as customized mailers, print ads for newspapers or local magazines, Internet banner ads, doorknob hangers and labels. Hydromatic is providing these elements in an effort to help contractors increase their business by enabling them to conduct a comprehensive advertising campaign to attract new customers in their area.
Also, for Pro Dealers who advertise in the Yellow Pages, Hydromatic pays 50% of the listing cost if it’s purchased through Tele-D Marketing. Hydromatic also offers participating contractors a custom Website service to reinforce their business image and help customers easily navigate through their list of services to find the information they need. As another way to help connect Pro Dealers with local customers, participating contactors can also submit a listing for the online dealer locator.
Branded merchandise, such as counter stools, t-shirts, pens and other promotional items, is available for Pro Dealers to use as customer giveaways. The new ProFiles newsletter keeps participating contractors informed about programs, products and market news, as well as Pro Dealer Program success stories. Any contractor who submits a success story that gets published in the newsletter receives $25 worth of branded merchandise.
Hydromatic also offers the Sons & Daughters Scholarship Program, which supports continuing education exclusively for the children and employees of Pro Dealers. Applications for this year’s scholarship are being accepted until April 30, 2011.
Winner of Taco’s “Name That Pump Contest” Collects Prize