American Water Heaters’ baseball program continues through 2009

ASHLAND CITY, TENN. – The baseball themed marketing program initiated by American Water Heaters last year, and designed for distributors and contractors to raise brand awareness and educate customers about product offerings will continue through 2009.
This year’s program will offer many of the same opportunities as last year, including a regular Diamond Update newsletter with new product information and countertop handbooks, containing baseball schedules and rosters.

Also similar to last year, there will be suite and hospitality events at baseball parks across the country. These game-day events offer customers time spent with American Water Heaters representatives. This year, attendees of each suite event will receive a special VIP opportunity, such as watching MLB teams’ batting practice or a behind-the-scenes tour of the ballpark. American Water Heaters hopes that by offering these experiences, they are able to continue to drive home the message of reliable water heater products.

“We were so pleased with the participation we had in last year’s baseball program that we knew it was the right thing to do again this year,” said David Chisolm, brand manager for American Water Heaters. “Continuing this program for 2009 means we will continue to increase our customer base and our sales, and I’m happy to use America’s favorite pastime as a means to do so.”

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