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EGIA and Microf Partner to Create OPTIMUS

May 24, 2021
The financing/leasing solution provides a simple, automated process for all applicants.

SACRAMENTO, CA — EGIA, a non-profit trade association for home improvement contractors, today announces a new partnership with Microf, a leading provider of residential lease-to-own products for the heating, ventilation and air conditioning (HVAC) industry, as well as the launch of a cutting-edge financial platform that provides contractors and homeowners with a best-in-class technology solution for all residential HVAC financing and leasing needs.

The platform, called OPTIMUS, provides a simple, automated process for all applicants, regardless of their credit score or the financial solutions desired. OPTIMUS uses a “soft” credit pull from leading FICO® reporting agencies to quickly provide lenders and options based on the qualifications and needs of the consumer. This technology, coupled with world-class lender relationships through EGIA, delivers the best overall experience, most flexible offerings, and highest opportunity for an approval in the industry.

“This partnership will allow EGIA, through the OPTIMUS platform, to improve their current lender offerings and enhance the overall customer experience when financing and/or leasing a heating/cooling system. The seamless application process will drive more business for contractors, and the combined product options will increase approval percentages, reaching more customers in need,” said Jay Kimbro, Co-Founder of Microf.

“There are as many different sales processes in the industry as there are shapes and sizes of dealers,” said Bruce Matulich, CEO & Executive Director of EGIA. “For that reason, we partnered with Microf to create a quick, easy-to-use process for customer credit approval and project funding. OPTIMUS is active 24 hours a day, seven days a week, enabling businesses to approve more customers for financing and/or leasing. By utilizing the soft credit pull technology, contractors can boost approvals up to 90% while reducing the need for filling out multiple applications and shopping for an approval.”

OPTIMUS will continuously evolve to provide contractors with financial tools and contractor software integrations, as well as financing rebate and warranty registration submittals.

The OPTIMUS platform is now available to everyone, as a successful early adopter testing period rolls to completion. Visit for more information and to get started today.

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