ROCKFORD, MI — Wolverine, the 138-year-old boot and clothing brand, and Ram Trucks, the brand that is "Built to Serve," have unveiled a one-of-a-kind collaboration in time for Labor Day to celebrate those in the skilled trades and the work ethic that it takes to succeed. The USA-built collection of boots is inspired by the performance and bold details of Ram Trucks, and for each item pre-ordered, Wolverine and the Ram Truck brand will donate to SkillsUSA, a nonprofit organization focused on supporting the next generation of skilled tradespeople.
"We are proud to partner with Ram Trucks, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer," said Tom Kennedy, global brand president for Wolverine Footwear and Apparel. "Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers and we're excited to be working with another brand that is equally passionate about investing in the future of the American workforce."
For the last four years, Wolverine has worked with a wide range of partners including mikeroweWORKS Foundation, Old Rip Van Winkle Distillery and Metallica Scholars to recognize the value of American craftsmanship, promote opportunities in the skilled trades and fund scholarships for the next generation of workers. The Wolverine x Ram collaboration expands the impact through continued support of the skilled trades with a $10 donation for every item pre-ordered benefiting SkillsUSA.
The special-edition boot collection is built in the USA and is inspired by the iconic details of Ram Trucks.
- Wolverine x Ram Tradesman Safety Toe ($229) – A boot for those ready to get the job done, the Tradesman has hardworking details inspired by the signature truck, available in two colorways
- Wolverine x Ram Rebel Safety Toe ($239) – Built for the bold, the Rebel boot features the signature Rebel Red and details for high performance all day long, available in two colorways
- Wolverine x Ram Limited 1000 Mile Boot ($400) – Handcrafted in the USA, this iconic 1000 Mile features Horween leather inspired by the Limited's ultra-premium interior
"The unrivaled elements of the Ram Truck brand meet the style and timelessness of a classic American boot brand through the launch of our licensing collaboration with Wolverine," said Marissa Hunter, vice president of marketing – North America for Ram. "The collection seamlessly merges the worlds of automotive and fashion, drawing inspiration from the Ram Truck interior while staying true to Wolverine's staple design elements and unwavering reliability."
To commence the collaboration, the teams have launched a new 60-second video, "Rent We Pay," in partnership with Sheet Metal Arts. The video spans across digital and social media, including Ram Trucks official YouTube, Facebook, Instagram and Twitter channels. Set to a custom song written for the Ram brand, the video honors hard-working Americans in the skilled trades. This is the second installment of the "God Bless the Working Class" series that salutes American working-class heroes.
The full collection, including all five boot styles and socks, is available now for pre-order at wolverine.com/ramtrucks. The collection will also be featured at select Boot Barn locations across California and Texas, as well as BootBarn.com and Ram Truck Store by Amazon in October.