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P1 Service Group Hires Denise Swafford as VP of Coaching

Feb. 15, 2023
Swafford, a home service industry veteran, will use her business training skills and real-world experience to support P1’s partner companies.
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CHICAGO, IL — P1 Service Group, an industry-leading growth partner for home companies across the country, has hired Denise Swafford, a seasoned home services industry professional, to serve as the company’s Vice President of Coaching.

Swafford has been immersed in the residential services industry since starting her career in the call center of her father’s HVAC company—a company she would come to own. After a number of years, Swafford sold the business but took on the role of Regional Sales Manager for the buyer where she managed 12 locations. She has spent the last five years as an advisor, trainer, and coach for one of the industry’s premier professional business training institutions.

“We are thrilled that Denise has become a member of the P1 family,” said P1 CEO Jeff Belk. “She has an extensive and well-rounded background in growing home service companies and has coached thousands of owners and managers on improving business operations. Her contributions will be invaluable to our partner companies.”

At Swafford’s first home service company, she was selected to serve as a Six Sigma Black Belt and helped launch the Six Sigmamethodology. This resulted in a return of $12 million in incremental revenue on her first project. Her experience also extends to managing call centers and overseeing franchise operations.

“I look forward to developing strong relationships with each of the partner companies in the P1 Service Group family,” Swafford said. “I share P1’s ‘people first’ mindset and am excited to coach key leaders at our companies on operational management. It is my goal to provide our companies with the tools they need to grow and scale their business to achieve both financial success and team satisfaction.”

For more information about P1 Service Group, please visit www.p1servicegroup.com. P1 Service Group is financially backed by River Sea Network and The Edgewater Funds.

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