Sonnhalter Wins Gold for Trades-Focused PR Campaign With NIBCO

CLEVELAND, OH — Sonnhalter has earned a Gold Award in the “B2B Campaign” category at the 23rd Annual PRSA Cleveland Rocks Awards, recognized for its work supporting professional trades and the industries that rely on them.

The award honors Sonnhalter’s integrated PR campaign developed with NIBCO to mark the company’s 120th anniversary and the grand opening of the Rex Martin Interactive Museum in Elkhart, Indiana.

Campaign Elevated NIBCO’s Legacy in the Trades

The strategy centered on showcasing NIBCO’s contributions to plumbing, fittings and flow-control solutions through a targeted mix of media outreach, social engagement and long-form storytelling. The effort highlighted the company’s history of innovation, family leadership and investment in trades education.

The campaign included tailored content development, proactive editorial pitching across trade and local outlets, two major press releases and a ribbon-cutting event designed for strong media turnout. The approach helped strengthen visibility among industry pros, customers, employees and the surrounding community.

Celebrating Milestones and Inspiring Future Pros

“We’re honored to once again be recognized by our peers at PRSA,” said Matt Sonnhalter, Vision Architect at Sonnhalter. “This campaign was incredibly special, not only because it celebrated a major milestone for NIBCO, but because it helped inspire future generations to explore careers in the trades.”

Cleveland Rocks Awards Highlight Regional PR Leadership

Each year, the PRSA Cleveland Rocks Awards recognize top communications programs across Northeast Ohio. Winning campaigns demonstrate strong research, planning, execution and measurable results while advancing the region’s public relations profession.

Note: this release was rewritten with help from generative AI.