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EGIA’s Cracking the Code Weekly Show: Using Guarantees to Sell More Systems

Testimonials from impartial, satisfied customers can speak volumes.

Talking up your own company only goes so far in the eyes of the customer. But testimonials from impartial satisfied customers? Those can speak volumes.

This week, Weldon Long explains how using testimonials, along with guarantees that your company will stand behind, can minimize the perception of risk to the homeowner and make them more comfortable waiving the "three bids" mindset.

Plus, Weldon discusses the great work being done by the EGIA Foundation, an industry-focused 501(c)(3) nonprofit that's currently awarding scholarships to students pursuing a postsecondary education in HVAC. Applications are now being accepted!

All that and more, in this week's episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on 2/8.

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