Your brand promise identifies the character of your company and it's important to communicate that to everyone in your marketplace.
This week, Gary Elekes explains how to formulate your brand promise so it effectively communicates who you are and what your customers can expect from your service.
Plus, Weldon Long introduces a clip from EGIA's new show Unfiltered, which takes you behind the scenes of the contracting industry to teach you valuable drivers of success and prosperity.
All that and more on this week's Cracking the Code, available free for all until 11/29. Watch now at EGIA.org/CBS-Show.
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.
Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams. For additional information, visit egia.org/university.
