Here’s an interesting statistic: J.C. Penney opened his first department store in 1902 in Wyoming. The JCPenney Corp. had more than 90 years of growth and successful experience in retail marketing before another upstart called Amazon came along in 1994. In 1997, Amazon stock was selling for $1.74 per share. JCPenney stock was being traded for $64.88 per share.
Embrace new technologies to beat your competition
Most of us like to keep doing things the same way. We use the same tools, the same materials and the same strategies year after year after year until we are made to change, either by competitive pressures or some other type of economic crisis.