In this article from Contracting Business, Patricia Bonacorda offers some tips on how to keep revenues up in a seasonal business.
While down months are a great time to invest in education and training, it also never hurts to bump up your marketing game. Bonacorda writes:
They say that you have to spend money to make money, and Every Door Direct Mail (EDDM) is one sure-fire way to get a potential client's attention. It involves selecting a neighborhood or client base and sending a postcard to every home in the neighborhood. This will get your name in front of a large group of prospective clients.
Read the entire article on the Contracting Business website, here.